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Image of lion's mane mushroom, cut down the middle exposing the inside of the mushroom, sitting on a blue table top.


In the tapestry of today's health and wellness landscape, functional mushrooms have woven a prominent thread, capturing the attention of health enthusiasts and sceptics alike. This isn't a new chapter in human health, but a rediscovery of ancient wisdom; functional mushrooms have been used for centuries in traditional medicine, known for their impressive array of health benefits. The global functional mushroom market, valued at USD 26.7 billion in 2021, is a testament to their surging popularity, with a projected growth that reflects an awakened interest in these natural health powerhouses ​[1​]​​. Among these, Lion's Mane mushroom emerges as a standout, not just for its unique, shaggy appearance, but for its remarkable cognitive and overall wellness benefits ​[2]​.


Bar chart showing the projected growth of the U.S. Functional Mushroom Market from 2020 to 2030 in USD Billion. The chart includes various mushrooms like Reishi, Cordyceps, Lions Mane, Turkey Tail, Shiitake, Chaga, and Others, with Lions Mane showing significant growth. The chart indicates a Compound Annual Growth Rate (CAGR) of 11.6% for the U.S. market from 2022 to 2030. The source credited is Grand View Research.

What is Lion's Mane?

Hericium erinaceus, or Lion's Mane, has a storied history that dates back to the ancient healing traditions of China and Japan. Revered as "the mushroom of the gods," it was sought for its purported benefits to brain health, digestion, and vitality. Lion's Mane wasn't just a staple in the medicine cabinets of the past; it's renowned for its umami flavour and offers a fleshy texture that has led to its popularity as a seafood substitute, particularly for crab and lobster in various culinary creations [3]​.

Health Benefits of Lion's Mane

Lion's Mane's acclaim is not without merit; this mushroom is rich in bioactive compounds such as polysaccharides, erinacines, and hericerins [7]. These compounds are the key to its health-promoting properties, which range from cognitive enhancement to digestive health support. Studies suggest that Lion's Mane can stimulate the growth of brain cells and potentially improve cognitive function. For instance, adults with mild cognitive impairment who supplemented with Lion's Mane showed significant cognitive benefits, though these did not persist after supplementation ceased​ [4]​. Furthermore, its anti-inflammatory properties may offer relief from depression and anxiety, as indicated in studies where supplementation led to mood improvements and increased proBDNF levels, which are crucial for brain health​ [4]​.


Lion's Mane in the Snack Industry

Transition from Traditional Medicine to Mainstream Snacking

Lion's Mane, the "mind mushroom" is lauded for its potential cognitive benefits, such as improved memory, processing speed, and overall brain health, with historical roots dating back hundreds of years in medicinal use​ [5]​. Researchers are investigating its role as a therapy for conditions like dementia, although this research is still in its early stages​ [6]​. With the rising popularity of functional foods, Lion's Mane is now being incorporated into snacks as a health-boosting ingredient​​.

The Emergence of Functional Snacks and Their Appeal to Health-Conscious Consumers

Functional snacks appeal to health-conscious consumers due to their added health benefits. Lion's Mane contains vital nutrients such as beta-glucan polysaccharides, essential amino acids, and is low in calories and saturated fats [7]​. Its potential health impacts, such as reducing anxiety, boosting the immune system, and fighting inflammation, are particularly attractive ​[8]​. It also offers neuroprotective and various systemic protective properties, which align with the increasing demand for snacks that contribute positively to overall well-being​ [9]​.

Lucid's Approach to Healthy Snacking

Introduction to Lucid and our Mission in the Snack Market

At Lucid, we’ve positioned ourselves within the snack and disposables market with a clear mission to enhance mental wellbeing and overall health through our products. Recognising the importance of nootropics, substances that may improve cognitive function, we’ve infused Lion's Mane into our snack bars to leverage these benefits.

How We Infuses Lion's Mane Into Our Snack Bars

By using Lion's Mane, which is known for improving cognitive performance and mood support, We aim to offer more than just fuel for the body, but fuel for the mind as well. Studies suggest that Lion's Mane can stimulate nerve cell growth and improve neural pathways, potentially aiding in nervous system repair and cognitive processing speed​ [10]​.


A four-part image sequence showcasing the pairing of Lucid functional mushroom and adaptogen infused snacks. The first part displays Lucid's Peanut Butter & Jelly bar with peanut butter on top, surrounded by fresh raspberries, a jar of jam, and mushrooms. The second shows a hand dipping Lucid's Banana Bread snack bar into a glass of toffee with banana slices, banana chips and mushrooms scattered around. The third image features a hand placing Lucid's Cookie Dough snack bar into a glass of milk next to a milk bottle, with cookies and chocolate pieces around. In the final part, a Lucid Chocolate Hazelnut snack bar hand dipped and drizzled with chocolate syrup over a glass, with dried mushrooms and nuts at the base

Explanation of the Synergistic Effects with Other Adaptogens Like Ashwagandha and Maca

Lucid's snack bars are not just about Lion's Mane; they also harness the synergistic effects of other adaptogens such as ashwagandha and maca. These adaptogens are known for their stress-relieving / energy enhancing properties and when combined with Lion's Mane, they may offer a comprehensive approach to cognitive and physical well-being.

The Lucid Experience

A Closer Look at the Specific Products Lucid Offers with Lion's Mane

Through our current range of products, our “Re-Vitalise Me” line is infused with Lion's Mane, and designed to support cognitive function, mental clarity and enhance energy levels. 

Description of Taste, Texture, and Variety in Flavours

The taste and texture of Lucid's snacks are designed to be enjoyable, aiming to break the stigma that healthy snacks compromise on flavour. The variety in flavours ensures that there's a palatable option for every consumer, accommodating a broad range of taste preferences - all while remaining healthy, both for body and mind. 

Why Millennials are Choosing Functional Snacks

Millennials are shaping the future of the snacking industry, opting for snacks over traditional meals due to their fast-paced lifestyle. They're drawn to snacks that serve psychological, occasion-based, and functional needs—looking for an emotional boost, convenience for social occasions, or a nutritious alternative to meals. Snack makers are taking note, with 41% of those aged 18-24 and 44% of those aged 25-34 regularly snacking between meals, often replacing sit-down meals with convenient, healthier snack options​ [11]​.

A smiling woman in a lavender athletic tank top holding a Lucid bar in a cozy café setting, with blurred containers and a barista in the background, depicting a casual and healthy lifestyle.

The Future of Functional Snacking

Snack Industry on the Cusp of Change

The snack industry is witnessing a dynamic shift, with an expected growth to USD 620 billion by 2027. The emergence of new consumption occasions, such as hybrid lifestyles where people work from home but also socialise outside, has given rise to 'snackification'​ [12]​.

Plant-Based and Health-Conscious Trends

There's a growing demand for plant-based alternatives, perceived as healthier and more environmentally friendly. This trend is rapidly growing in the snack segment, with significant innovations in dairy-free and plant-based offerings[12]​​.

Cognitive and Energy Boosting Snacks

Functional snacks are beginning to offer more than just physical benefits; they're now seen as viable alternatives to supplements for cognitive and energy boosts, marking a significant trend that could redefine the snacking experience [13]​.

At Lucid, we're poised to lead this transformative wave with our innovative snacks that cater to health, cognition, and environmental consciousness.


To recap, Lucid stands at the intersection of tradition and innovation. We offer snacks that are not just delicious but are also imbued with the health benefits of Lion’s Mane, designed to meet the evolving needs of health-conscious consumers. We invite you to try our Lion's Mane snack bars and join us in the movement towards functional, sustainable nutrition. Join the Lucid family, and be a part of the mushroom revolution.


Grand View Research. (n.d.). Functional Mushroom Market Size, Share & Trends Analysis Report By Type (Reishi, Cordyceps, Lion's Mane, Turkey Tail), By Application, By Region, And Segment Forecasts, 2020 - 2027. Retrieved from

Kalaras, M. D., Richie, J. P., Calcagnotto, A., & Beelman, R. B. (2022). Mushrooms: A rich source of the antioxidants ergothioneine and glutathione. Molecules, 22(10), 429.

Everyday Health. (n.d.). What Is Lion’s Mane Mushroom? Benefits, Side Effects, Dosage, and Interactions. Retrieved from

Friedman, M. (2017). Chemistry, Nutrition, and Health-Promoting Properties of Hericium erinaceus (Lion’s Mane) Mushroom Fruiting Bodies and Mycelia and Their Bioactive Compounds. Journal of Agricultural and Food Chemistry, 63(32), 7108–7123.

Mori, K., Obara, Y., Hirota, M., Azumi, Y., Kinugasa, S., Inatomi, S., & Nakahata, N. (2013). Nerve growth factor-inducing activity of Hericium erinaceus in 1321N1 human astrocytoma cells. Biological & Pharmaceutical Bulletin, 36(9), 1511–1516.

Ryu, S., Kim, H. G., Kim, J. Y., Kim, S. Y., & Cho, K. O. (2016). Hericium erinaceus extract reduces anxiety and depressive behaviors by promoting hippocampal neurogenesis in the adult mouse brain. Journal of Medicinal Food, 19(2), 102–107.

Transparency Market Research. (n.d.). Lion’s Mane Mushroom Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2027. Retrieved from

Axe, J. (n.d.). Lion’s Mane Mushroom Benefits for Cognition, Memory & More. Dr. Axe. Retrieved from

Medical News Today. (n.d.). Improving memory: Lion’s mane mushrooms may double neuron growth. Retrieved from

Food Business News. (2016, July 13). Three reasons millennials are snacking. Retrieved from

Euromonitor International. (n.d.). These Five Trends Will Redefine Global Snacks to 2027. Retrieved from

Euromonitor International. (n.d.). Energy- and brain-boosting as new frontiers in health benefits. Retrieved from,term%20potential

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